ABOUT ME
Thank you for stopping by.
I’m Melina, and I understand how demanding it can be to grow a business while managing daily operations, leading a team, and keeping up with everything else on your plate—including your online presence.
It’s a lot—and social media is often the first thing to fall through the cracks.
That’s where I come in.
I partner with businesses to streamline their content strategy and manage their online presence—so their team can stay focused on what they do best.
My role is to bring clarity, consistency, and direction to your digital efforts—without adding more to your workload.
Clients often share that our work together not only improved their visibility, but gave them the breathing room to focus on growth and long-term goals.
I’d love the opportunity to bring that same level of support and strategy to your business.
Where my career took me so far
Hospitality Industry
(2014-2019)
Right after high school, I jumped into the family business, taking on everything from marketing to operations. No fancy job titles, just rolling up my sleeves and getting it done—that’s where I first learned how to handle it all.
Accounting Degree
(2015-2019)
Accounting may seem boring, but it opened doors for me! I built a strong foundation that gave me a deeper understanding of how businesses work.
Accounting Firm
(2019-2020)
Spreadsheets? Love them. This is where I learned how to stay organized and discovered my passion for helping businesses and their shareholders grow.
Marketing Agency
(2021-2022)
During the pandemic, I had an existential crisis (who didn’t?) and it reignited my passion for marketing. I somehow convinced an agency to hire me as a social media strategist, and before they knew it, I was diving headfirst into other areas of digital marketing.
Social Media Strategist
(2021-Present)
Over the past five years, I’ve been reminded daily that every business is unique, and a one-size-fits-all approach just doesn’t work. Now, I view everyone I work with as a partner in achieving their goals.
Okanagan College
(2023- 2025)
I look the bold leap to go back to college in my late 20s as I believe in life long learning. I do everything in my power to stay sharp, to refine my skills, and to empower my partners along the way.
How I Show Up for You
Authenticity
I believe in creating content that reflects the real you—not a polished version that feels out of touch.
When your business feels authentic, you’ll connect more deeply with your audience and feel proud of how you show up online.
Creativity
Your work is unique, and your content should be too.
I bring fresh ideas that represent your business beautifully while making the process easier for you. No extra stress, just solutions that work.
Collaboration
I’m here to lighten your load, not add to it.
By working together, we’ll create a plan that simplifies your marketing and frees up your time for what matters most—your family, your clients, and yourself.
Quality
You don’t have time for shortcuts, and neither do I.
I focus on delivering exceptional strategies and content that help your business grow, so you can enjoy more balance and peace of mind.
Adaptability
Every stage of life comes with its own challenges, and I get that.
My approach is flexible, so whether you need quick wins (yes it's possible) or long-term solutions, we’ll create something that fits your busy schedule and evolving goals.
Integrity
I believe in honest communication, clear strategies, and always delivering on my promises.
I’m here to support you every step of the way, with professionalism and care at the heart of everything I do.
